A day off in Sesto San Giovanni, visiting (by appointment only) the GALLERIA CAMPARI. Today, the Campari group is one of the most important in the world for beverages.
The Gallery is locate inside the original brick building set in the Campari headquarter. The guide was amazing… really passionate about his work, very kind and helpful. Do you remember when as a child someone told you a fairy tale? And you listened, enchanted and enraptured by the story? It really has been just like this!
You will see original posters, advertisements, placards, books published throughout the 20th century, TV and cinema commercials, and design objects: an extraordinary collection of memorabilia that includes pieces by iconic artists from Marcello Dudovich to Federico Fellini, from Adolfo Hohenstein to Bruno Munari, from Brunetta (Bruna Mateldi Moretti) to Guido Crepax, from Franz Marangolo to Ugo Nespolo, just to mention a few…
And don’t we want to talk about the countless vintage objects you’ll find along the way? What can I say? I’m biased, I know, in my case it was like bringing a child to Disney World.
Jokes aside, if you have the opportunity to visit the GALLERIA CAMPARI, do it. Below you will find more information and links that may be useful to you. I thank the Campari group press office for their kindness (above all) and support. I hope you also like the photos we took.
Enjoy the reading.
Gabriella Ruggieri for 1blog4u
In GALLERIA CAMPARI the story of the brand is told through an evocative journey in space and time, between original Belle Époque posters; drawings, sketches, and artist’ books from the 1920’s to the 1990’s, by important artists such as Marcello Dudovich, Leonetto Cappiello, Fortunato Depero, Franz Marangolo, Guido Crepax, Bruno Munari, Ugo Nespolo. In addition, there are caroselli and television commercials by famous directors such as Federico Fellini and Singh Tarsem, and objects by successful designers including Matteo Thun, Dodo Arslan, Markus Benesch and Matteo Ragni. In the Campari Headquarters, designed by Mario Botta, precious vintage objects from the bar world, historic bottles, original clocks, signs from the 1960’s and the 1970’s, and memorabilia are on display. The GALLERIA CAMPARI is dedicated to Campari brand, and also to significant steps in the fields of graphic, communication and design. (Press Office Campari)
SPAZIO DAVIDE CAMPARI
From Factory to Events Location: the History of Spazio Davide Campari
SPAZIO DAVIDE CAMPARI is located within the Headquarters of the Campari company in Sesto San Giovanni, built in 2009 by the architect Mario Botta in collaboration with the architect Giancarlo Marzorati. An example of contemporary architecture and the redevelopment of former industrial areas in a project leading to the rediscovery of the identity of the community of Sesto and the historical memory of the Campari company, launching an ideal bridge between the past and the future.
In the twenty-first century, the Campari production is relocated to Novi Ligure in Piedmont, to meet the changing requirements of the manufacturing process and the urban context in which the property is located.
The project involves the preservation of the original facade of the building, and its integration with the new complex. The restoration is completed a year later, in 2010, together with the works carried out in the park, by the architect Giancarlo Marzorati.
Today, the administrative offices of the Campari company are located in the new complex. It also includes a lobby that can host different types of events throughout the year and a museum that traces the history of Campari through some of its most famous advertising campaigns: the Galleria Campari, part of the industrial heritage site for which Sesto San Giovanni is seeking UNESCO recognition. In addition, it is also the site of Villa Campari, a recently renovated eighteenth century villa called villa Casa Alta, where the Villa Campari Restaurant and the Campari Academy are located.
Once again, after 1904, Campari has made innovation, in technical and architectural fields one of its strengths.
The Lobby is the largest location inside SPAZIO DAVIDE CAMPARI: a ground floor room of over 1,000 sqm, with large windows overlooking the park which can be completely blacked out, if necessary; complete with vaulted ceiling in laminated timber beams and granite floors. The Lobby is usable as a single environment or it can be easily divided into several areas that allow different activities to take place.