One of the symbols of Milan, Piazza della Scala, has been given a new look by fashion, beauty and perfume brand Chanel to launch a new edition of the iconic Chanel n°5 fragrance.
N.5 L’Eau, N.5 Eau de Parfum dressed in red for the first time ever.
Gabrielle Chanel’s favorite colour.
To celebrate the bright red colouring of the new perfume bottle, a big-size Chanel n°5 bottle has been positioned in front of the Teatro alla Scala, surrounded by red lights.
Moreover, a vintage tram all coloured in red is set to cross the city of Milan, filled with the iconic fragrance created in 1921 by Mademoiselle Coco Chanel.
Gabriella Ruggieri for 1blog4u
ph. Vaifro Minoretti