AZIMUT YACHTS La Dolce Vita 3.0 lands in Milan. A real yacht was exhibited in the city centre during the Triennale Design Week. During the Design Week, AZIMUT YACHTS exhibited the Azimut S7 in front of the Triennale Palace in Milan, being one of the key places of the Design Week itself with high traffic and visibility. The yacht has thus become an installation in the center of Milan, giving value and emphasis to its iconic design content, also through a night light show. The installation of AZIMUT YACHTS told a story of experimentation, talented people and excellent collaborations. But most importantly, it told the story of the magical adventure of the sea through a multisensory experience that goes beyond the boat as a product and has raised it to the level of emotions.
Joie de vivre, thrills and beating heart, dreams turned into reality: this is the essence of La Dolce Vita 3.0, which draws on Federico Fellini’s masterpiece to offer a contemporary vision of a lifestyle that marries the ability to enjoy every moment at most, with a taste for the beautiful things in life. The protagonist was the Made in Italy ethos, as an expression of sophisticated design, innovation, technological research and precious details. A supply chain to create beauty, one that doesn’t tell its story as an exercise in didactics, but reveals itself a little at a time: so we have the finest raw materials (marble, wood, fabric) transformed by the creative flair of fine craftsmen into best-of-breed surfaces, furniture and accessories.
So we have the exclusive details and tactile experiences offered by fine linen and sophisticated porcelain. As well of course as the appeal of avant-garde projects that are also expressions of beauty, like green carbon, a principled choice to put carbon at the service of comfort and respect for the environment. Every evening, at dusk, the yacht was the subject of a light design performance that enhanced its shape and stylistic details, adding poetry to the installation. (press release www.it.azimutyachts.com)
Gabriella Ruggieri for 1blog4u
(ph. Vaifro Minoretti for 1blog4u)